6.3/10
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16 user 3 critic

Professional Sweetheart (1933)

A vice-free radio singer wants to experience the dark side of life, so a press agent convinces her sponsor to choose a "professional sweetheart" from her fans.

Director:

William A. Seiter

Writer:

Maurine Dallas Watkins (as Maurine Watkins)
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Cast

Complete credited cast:
Ginger Rogers ... Glory Eden
Norman Foster ... Jim Davey
Zasu Pitts ... Elmerada de Leon
Frank McHugh ... Speed Dennis
Allen Jenkins ... O'Connor
Gregory Ratoff ... Samuel 'Sam' Ipswich
Franklin Pangborn ... Herbert Childress
Lucien Littlefield ... Ed - the Announcer
Edgar Kennedy ... Tim Kelsey
Frank Darien Frank Darien ... Winston Appleby
Sterling Holloway ... Stu
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Storyline

Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail. But they soon find that young love is not to be trifled with. Includes spicy pre-Code episodes and satirical jabs at a variety of targets. Written by Rod Crawford <puffinus@u.washington.edu>

Plot Summary | Add Synopsis

Genres:

Comedy | Romance

Certificate:

See all certifications »
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Details

Country:

USA

Language:

English

Release Date:

9 June 1933 (USA) See more »

Also Known As:

Imaginary Sweetheart See more »

Company Credits

Production Co:

RKO Radio Pictures See more »
Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Mono (RCA Victor System)

Aspect Ratio:

1.37 : 1
See full technical specs »
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Did You Know?

Trivia

"Professional Sweetheart" was Ginger Rogers' first film for RKO and - ironically, since so much of the plot revolves around getting Rogers' character to sign a radio contract - she had not yet signed a long-term contract with RKO when she made this film. See more »

Quotes

Glory Eden: Oh, I don't care what color he is as long as he takes me to Harlem.
See more »

Connections

Featured in The Love Goddesses (1965) See more »

Soundtracks

Bridal Chorus
(uncredited)
from "Lohengrin"
Music by Richard Wagner
Played at the beginning of the wedding
See more »

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User Reviews

Wash Yourself, Watch Yourself
1 February 2008 | by tedgSee all my reviews

I saw this with another RKO Ginger Rogers film from the same year.

Even though these are targeted as light entertainment, I am amazed at how fresh they feel and how experimental the structure is.

That lightness is often attributed to the lack of the Hayes Code, which lowered its dark curtain the following year. Its clear in retrospect that this was a bad thing, that it wounded an entire society, and would have destroyed it altogether had we not encountered a similar more obvious evil. And went to war.

But how does one know what is right around the corner? How does one celebrate the freedoms that are about to be taken away? Its a haunting thing in the background of this, as part of the joke is that this perfect man is "the purest of Anglo-Saxons." Another part of the joke is that sweetness, goodness and happiness is contrasted with black jive, sex and Harlem, all of which are "fun."

The structure of the thing is pretty sophisticated. Many films from these four years 1930- 33 were similarly adventuresome in their structure.

Its a show about sex and domestic values within which is a show (a radio show) about sex and domestic values. (The domestic hook is literally a dishrag.) Around this show are a collection of nattering men trying to engineer romance and predictably failing. If you study the narrative structure of date movies, you'll be familiar with tricks about how to reflect the viewer in the story. Its rather novel and somewhat perfect here.

Ted's Evaluation -- 3 of 3: Worth watching.


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